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 Director, Marketing – Brand Build
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Director
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 8-10 Years
Job Type: Full-time
Posting Date: August 04, 2017
Job Location:
95 Moatfield Drive
Toronto, ON

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Job Description

Kraft Heinz Canada: Headquartered in Toronto, Kraft Heinz Canada has an unparalleled portfolio of powerful and iconic brands, 7 of which are valued at over $100 million in sales. With excess of $3 Billion in sales, Kraft Heinz Canada is the #1 food and beverage company in the country. Within our world class manufacturing facilities in Ingleside, ON and Mount Royal, QC, we manufacture some of Canada’s most iconic brands such as Kraft Peanut Butter, Renee’s salad dressing, Philadelphia Cream Cheese and KD among many others!

It’s A Question of Taste

Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We’ll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you’ll move forward faster than you ever thought possible. Come ready to dream. Come eager to grow.

Marketers at Kraft Heinz are big dreamers, driving disruptive growth by generating consumer desire with breakthrough ideas. We leverage the strength of our iconic brands and constantly innovate to meet the changing appetite of the consumer. Marketing plays a key role in driving our team towards our common goal: To Be the Best Food Company, Growing a Better World.

Get a taste of what your career could be at kraftheinzcompany.com/careers

Role Overview

As a Director, Marketing Brand Build and Innovation, you will be responsible for the consumer-focused brand strategy and innovation strategy for your categories, Coffee and Cheese, including iconic category leading brands such as Philadelphia Cream Cheese, Cracker Barrel Cheese, and Maxwell House Coffee. This includes leading the strategic development and execution of integrated communication plans and the innovation strategy and 3-year innovation pipeline for your brands.


  • Translate business situation and brand objectives into consumer-focused brand strategy including marketing strategic framework and brand foundations to drive brand equity and share
  • Oversee consumer insight driven marketing briefs working collaboratively with Consumer Insights and Business Building Teams
  • Work collaboratively with Consumer Insights Team and agencies to align on consumer centric creative ideas, integrated communication plans, and creative execution
  • Work collaboratively with media agency and Business Building Team to develop 360o media plans
  • In partnership with Consumer Insights Team, evaluate performance of strategy and executions to understand their effectiveness in meeting objectives and adjust as necessary
  • Build strong partnerships with internal teams (Global counterparts and local Business Building team, Consumer Insights, R&D, Operations, Sales and Finance) and external agency partners to leverage the power of a strong multi-faceted team
  • Bring progressive, non-traditional thinking to creative development, creative production and media placement to optimize efficiency and make a significant impact in the consumer environment
  • Lead and oversee long term innovation strategy focused on platform ideas to deliver revenue and profit targets from insight to strategy and from concept to commercialization
  • Lead creation of 3-5 year innovation pipeline including leading cross-functional team to validate new product concepts, establish manufacturing approach, design product and packaging, determine pricing strategy and customer sell-in, and verify financial feasibility
  • Drive and optimize innovation process culture through adherence to key innovation routines and rituals; Monthly Innovation Steering Committee, Innovation Stage Gate Process, Regular cross functional project team meetings etc.
  • Lead, coach and develop a team of Marketing and Product Commercialization Managers

Minimum Qualifications


  • An undergraduate university degree in business is required, MBA is considered an asset
  • Proven experience in core brand building role, managing large advertising and consumer budgets ($10MM+)
  • Proven track record leading breakthrough innovation from ideation to execution
  • Strong aptitude and savviness in the digital media landscape
  • Proven marketing award winner
  • Demonstrated leadership, drive for results and superior execution
  • Highly creative, superior communications skills, including verbal, written and presentation working both internally and externally
  • Strong understanding of consumer behaviour and motivations
  • Resiliency to deal with ambiguity and lead through change

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

The Kraft Heinz Company is committed to a diverse and inclusive workforce. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: accessibility@kraftheinzcompany.com.


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