Emerald Health Therapeutics is a Health Canada
Licensed Producer of medical cannabis. A vertically integrated, seed-to-sale
enterprise, Emerald has combined core competencies from decades of experience
in pharmaceutical innovation with large-scale agriculture expertise. Our
ambition is to be at the forefront of developing knowledge and products that
provide wellness and health benefits from cannabis.
ABOUT THE ROLE
The Brand Manager – Adult Use will drive the
development and optimization of full range of both medicinal and adult use of
new products while analyzing and growing existing brands and marketing efforts
for trends, impact and return on investment. Package and label design, retail
point of sale material, educational elements for the trade, pricing strategies,
market research oversight, and innovative communication strategies within the
federal and provincial regulations all fall within the scope of this crucial
Building a team with the potential to support dramatic
growth of the company and product range is a key attribute of success. Products
will be offered through government retail outlets, private outlets, varying by
provincial rules and encompass both medicinal and adult use.The role will
identify and execute on traditional and digital strategies to drive consumer
demand in a B2B and B2C capacity. Working in hand with E-commerce, directing
website development and enhancement efforts is an area for high potential
time and growth, the Brand Manager will be able to develop a marketing
infrastructure to drive strategic thinking, innovation and creativity.
We’re a lean team; this role requires a hands-on builder, someone to work hand
in hand with our agency and cross functional teams to drive growth throughout
and execute annual plans to meet short- & long-term business objectives for
the Emerald Health Therapeutics retail brands in Canada
and support the development of aligned Marketing strategy and plans for the
Emerald Health Therapeutics brands in Canada in line with topline strategy.
key consumer/customers insights to develop strategies that build competitive
advantage across the 4Ps (Product, Price, Place, Promotion) across multiple
segments and channels.
EHT Agency to build great brands through translation of insights to action.
Responsible for creating compelling communication and effective media
the Integrated Communication Plan process with greater interaction with Sales,
Category Sales Development and Finance teams.
a robust budget that allows the brand to be communicated & promoted across
multiple media channels, including TV. Accountable for improving the Return of
Investment year over year and spent accuracy.
& execute solid launching plans to successfully bring new products to the
the development and evaluation of desired consumer/competitive claims and local
adaptation of claims in partnership with the regulatory team.
and foster a collaborative working relationship with traditional
for the development and implementation of a five-year Innovation &
Renovation plan that is consumer & customer centric base; support the brand
profitable growth objectives, including the brand expansion into new categories
within the cannabis space.
Emerald Health Therapeutics brand performance across multiple channels,
implementing the necessarily corrective actions in partnership with the
Category Sales Development team.
- Demonstrate critical thinking
and initiative to drive change within the organization.
- Become a resident expert on
cannabis plant, product, regulatory and other related matters;
- Perform other duties as
- University Degree in Marketing, Business Management
and/or Health Science. MBA preferred.
- Minimum 4 years of successful marketing experience at
the brand manager level
- Experience with developing and executing Marketing
Plans (minimum 2 complete planning cycles on a brand).
- Demonstrated ability to manage high priority and
complex projects across multiple stakeholders both locally and globally. Must
be able to lead effectively and collaboratively across various functions and
- Visionary, curious, decisive and analytical nature
with the ability to drive business results at the strategic and executional
- Experience in making recommendations based on
- Entrepreneurial spirit with the ability to leverage
processes, resources and environment.
- Solid understanding of P&L drivers.
- Excellent communication, interpersonal, and
in Excel, Word, as well as PowerPoint advanced presentations