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 Sr. Manager Consumer Insights
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Market Research
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: March 12, 2018
Job Location:
5055 Satellite Drive, Unit 1 & 2
Mississauga, ON

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Job Description

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.

Position Responsibilities

  • Establish himself/herself as a strategic business partner with:
    • VP/GM of Canada
    • Brand Managers and Mktg. Head
    • Business Development Directors and Sales Head
    • R&D and other key functional partners
  • Translates insights and analytics into top and bottom line business impact.
  • Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace.
  • Advises on key strategic issue development to be addressed in annual operating and strategic business plan, serving as consumer & shopper business partner.
  • Leads synthesis and communication of market, retailer and consumer trends; ensures relevant trends are acted upon in brand product and marketing strategies.
  • Identifies, develops and refines new/renovated products to support business growth.
  • Leads the sourcing, interpretation and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands.
  • Drives application of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost.
  • Applies our portfolio segmentation principles with regard to resource allocation, investments and the types of engagements with the brands.
  • Understands and applies the market segmentation priorities, according to Strategic Plan.

Position Qualifications

  • 5+ years of experience producing high quality, well-regarded insights & analytics work, preferably in the consumer packaged goods industry.
  • Bachelor’s degree required, Master’s degree preferred.
  • Experience leading insights projects with International markets (or as part of a multi-national initiative) desirable.
  • Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results.
  • Strong priority management skills to ensure insights resources are leveraged and applied to the most important business issues.
  • A proven record of turning insights into actions with brands, retailers, marketing and R&D.
  • A proven track record driving the Conagra business model and influencing the matrix across brand, marketing, sales and R&D.
  • Strong knowledge of multiple insights tools and processes, both quantitative and qualitative
  • Experience working with multiple third party suppliers ensuring they are aligned to our key deliverables and they are driving impactful outcomes
  • Proven strong oral and written communication skills, especially the ability to explain difficult concepts and insights in simple, applicable business terms

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.

À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à Canada.Recruitment@conagrafoods.com. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.


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