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 Manager Insights and Analytics
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing,Market Research
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: January 11, 2018
Job Location:
5055 Satellite Drive, Unit 1 & 2
Mississauga, ON
L4W5K7

 
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Job Description

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.

Position summary:

Serves as a key player in influencing business decisions with rigorous insights that drive results. Supports initiatives driving a wide range of investigative research activities to define the company’s growth opportunities fueling brand renovation, expansion, new products, shopper/channels and marketing strategy. Digs deep to uncover compelling consumer, category, shopper and brand insights. Ensures consumer learning are leveraged in growth strategies, new products, and marketing/activation plans.

Responsibilities:

  • Drive consumer, shopper, and competitor insights based story-telling across the organization (innovation, marketing & sales)
  • Influence a culture of insights-driven decision making
  • Ensure market research briefs adequately communicate key business and research objectives for each research project
  • Lead procurement of research; this includes briefing, methodology and supplier selection.
  • Ensure proper study design, execution, and interpretation
  • Responsible for syndicated and secondary research (synthesis and dissemination of relevant consumer trends and insights).
  • Integrate findings across multiple studies
  • Serve as consumer expert to assist brand teams in development of strategic business plans.
  • Manage research budget.

Qualifications, Education & Experience:

  • 5-7 years of experience producing high quality insights & analytics work (e.g. consumer insights / market research / brand strategy / management consulting / account planning)
  • Deep understanding of latest quantitative (e.g. surveys, statistics, multivariate analysis) & qualitative (ethnography) techniques with an ability to synthesize syndicated data
  • Strong strategic and analytic skills including the ability to generate insights from raw data and then drive impactful recommendations.
  • Proven track record influencing decisions, and impacting results
  • A proven record of turning insights into actions with our brands, retailers, marketing and R&D
  • Strong oral and written communication skills, especially the ability to explain difficult concepts and insights in simple, applicable business terms
  • Demonstrated initiative and ability to work independently
  • Bachelor’s Degree in related field (e.g. Sociology, Anthropology, Psychology, Marketing, Analytics or Economics); MBA or Masters Degree in a relevant area of study preferred
  • Strong business/marketing orientation
  • Experience with business intelligence metrics / big data techniques / Nielsen Analytics considered an asset

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.

À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à Canada.Recruitment@conagrafoods.com. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.

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