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 Brand Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: October 12, 2017
Job Location:
5055 Satellite Drive, Unit 1 & 2
Mississauga, ON

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Job Description

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.

Lead the development and implementation of the annual operating plan and assist in the creation of three-year strategic plans to drive margin expansion, reduce complexity while continuing to deliver topline. Develop and deliver brand share targets and brand health metrics. Lead development of consumer programs and initiatives by leveraging consumer insights. Analyzes brand performance, consumption data, innovation or renovation result tracking and forecasting to action upon and make recommendations for future steps/course correction. Works collaboratively with cross functional teams and agency partners to commercialize and activate consumer programs. Manage and deliver upon all elements of the P&L (including volume, trade, COGS, A&P) and work to strengthen or improve results over time.

Leadership & Management

  • Leads and Manages the total Business team (market development, finance, supply chain, etc ) including special teams/projects that effect the function
  • Develop and lead the annual plan (AOP) AOP plan
  • Ability to lead & develop AOP plans on brands in different strategic pillars
  • Manages complex projects including assortment and re-formulation.
  • Prioritize & flow resources at the brand & project level
  • Cross functional understanding with the ability to Influence at the marketing and sales leadership level

Development & Culture

  • Serves as a mentor/coach and/or Manages and develops ABM’s
  • Build functional capability and culture
  • Builds team capability and culture
  • Leads and manages agency relationship on specific marketing initiatives

Brand Management & Fundamentals

  • Lead consumer program development
  • Assist senior brand manager in brand advertising and total communication mix
  • Translate consumer insight into action
  • Analyzes business, brand, customer data and Builds business cases with strong rationale
  • Manage and lead customer development including growth initiatives across 4 P’s
  • Identify customer & channel opportunities with recommendations on actions
  • Own moderately complex cost savings projects and/or key influencer and overseer of multi functional lead on cost reduction projects

Qualifications, Education & Experience:

  • University Degree, major in marketing preferred. MBA a strong plus
  • Minimum 5 years’ experience in brand marketing. CPG experience required, ideally in Tier1 and/or Food
  • Experience managing and leading within a matrix organization within a CPG Company
  • Sales experience preferred or Strong understanding of the CPG retail environment including channel dynamics
  • Proven track record of developing and leading strong annual brand plans.
  • Successful management of multiple projects & initiatives of varying complexity
  • Strong communication and interpersonal skills to function effectively as a leader and in a team environment.
  • Ability to communicate and influence at various levels of organization
  • People management experience
  • Strong financial competency & in depth understanding of the P&L
  • Strong strategic and analytic capabilities with the ability to easily utilize data to support business strategy and decisions.
  • Strong knowledge and understanding of consumer data, research & brand tracking (ie. U&A, PMB, ASI, brand health, etc.).
  • Successful prior experience in developing and executing marketing strategies and programs, and managing agencies.
  • Demonstrated success in leading and developing holistic brand programs/initiatives including TV development media planning
  • Strong understanding of brand equity and architecture

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.

À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à Canada.Recruitment@conagrafoods.com. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.


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