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 Sr. Brand Manager - Contract
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Contract
Posting Date: August 20, 2014
Job Location:
60 Birmingham Street
Etobicoke, ON

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Job Description

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

Our Vision is anchored in Real People, Real Food, Real Focus which directly supports our values and guiding principles by which we work each and every day: Competitive, Collaboration, Can Do, Creativity, Community, and Courage. We will be the most innovative and exciting packaged foods company by 2015. With vibrant, meaningful solutions we will spark vitality for our consumers and customers.

We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary:

The Senior Brand Manager - Contract reports to the Sr. Director Soup and is responsible for developing and managing the annual portfolio brand plan through identification of key business issues and insights (5C model – context, category, consumer, channel, company) which translate into strategic planks supported by key brand strategies which deliver against organizational business objectives. The SBM will also support the Director in strategic long range planning.
The SBM will work in collaboration with cross functional team partners in Breakthrough Innovation, Business Planning Leads (commercialization), Finance, Supply Chain, R&D and Sales Strategy & Planning to effectively commercialize and execute plans with excellence. The SBM is also responsible for leading brand positioning and communication development with a multi-agency team (Advertising, Consumer Promotion, Shopper Marketing) via brand impact tools including brand pyramid, connections brief and task map.

The SBM is responsible for managing the A&C Marketing spend budget across the total Pepperidge Farm portfolio ensuring that the portfolio “big bets” are sufficiently funded and the spend is being allocated to drive the business. The SBM must have a clear understanding of P&L management to ensure mix is being optimized. The SBM will attend monthly demand review meetings and integrated business reviews to share business performance (scorecard) and clearly identify what’s working, not working and what critical actions need to be taken to address business performance in the following month / quarter.

The SBM is also responsible for successfully managing a team of (1-2) ABM direct reports in career development and coaching to help manage the overall priorities of the portfolio. The SBM is also encouraged to develop relationships with USA and Global counterparts to foster best practice sharing and “lift and adapt” where relevant for the Canadian business strategy.

Minimum Requirements:

  • Education - Undergraduate degree in Business
  • 5+years marketing experience (within CPG environment, preferably Tier 1)
  • Experience within Food & Beverage Industry is an asset
  • AC Nielsen trained – workstation plus

Knowledge, skills and abilities required:
Marketing competencies of emphasis: Portfolio brand strategy development; Possesses core disciplined approach to defining business and brand strategies; Insights into Actions (create actionable opportunities grounded on limited information/knowledge base); Brand, Category and Customer Strategy (developing strategies to win in adjacent categories/new categories, strong collaboration skills in leading a cross functional team, consumer first mindset in developing brand communication strategies); In-Market Activation (working in collaboration with sales strategy & planning and shopper marketing to define launch scenarios, media mix, etc); and Innovation (leading base innovation process and working in collaboration with breakthrough innovation team on new platform launches). Experience in managing junior marketers and a proven track record of building talent.

Leadership Profile:
Clarity of thought through ambiguous situations; tenacious “can do” attitude; resilience through high visibility and pressure; catalyst for change for a more impactful outcome; collaborative, but can hold people accountable for total business impact. Knows the business cold, sets the agenda for the business and brings others along in building to success.

Campbell…The Ingredients to Be Extraordinary.
Where icon brands thrive.
People are valued.
And you can make a difference.

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