Imagine...working for a company that knows that its people are the key
to its success in the marketplace. A company in which achieving
extraordinary results and having a stimulating work experience are part
of the same process.
At Campbell, we cultivate and embrace a
diverse employee population. We recognize that people with diverse
backgrounds, experiences and perspectives fuel our growth and enrich our
Our Vision is anchored in Real People, Real Food,
Real Focus which directly supports our values and guiding principles by
which we work each and every day: Competitive, Collaboration, Can Do,
Creativity, Community, and Courage. We will be the most innovative and
exciting packaged foods company by 2015. With vibrant, meaningful
solutions we will spark vitality for our consumers and customers.
are looking for an individual who enjoys working in a fast-paced,
team-oriented environment, likes to be challenged, and values the
opportunity to make a difference.
Brand Manager - Contract reports to the Sr. Director Soup and is
responsible for developing and managing the annual portfolio brand plan
through identification of key business issues and insights (5C model –
context, category, consumer, channel, company) which translate into
strategic planks supported by key brand strategies which deliver against
organizational business objectives. The SBM will also support the
Director in strategic long range planning.
The SBM will work in
collaboration with cross functional team partners in Breakthrough
Innovation, Business Planning Leads (commercialization), Finance, Supply
Chain, R&D and Sales Strategy & Planning to effectively
commercialize and execute plans with excellence. The SBM is also
responsible for leading brand positioning and communication development
with a multi-agency team (Advertising, Consumer Promotion, Shopper
Marketing) via brand impact tools including brand pyramid, connections
brief and task map.
The SBM is responsible for managing the A&C
Marketing spend budget across the total Pepperidge Farm portfolio
ensuring that the portfolio “big bets” are sufficiently funded and the
spend is being allocated to drive the business. The SBM must have a
clear understanding of P&L management to ensure mix is being
optimized. The SBM will attend monthly demand review meetings and
integrated business reviews to share business performance (scorecard)
and clearly identify what’s working, not working and what critical
actions need to be taken to address business performance in the
following month / quarter.
The SBM is also responsible for
successfully managing a team of (1-2) ABM direct reports in career
development and coaching to help manage the overall priorities of the
portfolio. The SBM is also encouraged to develop relationships with USA
and Global counterparts to foster best practice sharing and “lift and
adapt” where relevant for the Canadian business strategy.
- Education - Undergraduate degree in Business
- 5+years marketing experience (within CPG environment, preferably Tier 1)
- Experience within Food & Beverage Industry is an asset
- AC Nielsen trained – workstation plus
Knowledge, skills and abilities required:
competencies of emphasis: Portfolio brand strategy development;
Possesses core disciplined approach to defining business and brand
strategies; Insights into Actions (create actionable opportunities
grounded on limited information/knowledge base); Brand, Category and
Customer Strategy (developing strategies to win in adjacent
categories/new categories, strong collaboration skills in leading a
cross functional team, consumer first mindset in developing brand
communication strategies); In-Market Activation (working in
collaboration with sales strategy & planning and shopper marketing
to define launch scenarios, media mix, etc); and Innovation (leading
base innovation process and working in collaboration with breakthrough
innovation team on new platform launches). Experience in managing junior
marketers and a proven track record of building talent.
of thought through ambiguous situations; tenacious “can do” attitude;
resilience through high visibility and pressure; catalyst for change for
a more impactful outcome; collaborative, but can hold people
accountable for total business impact. Knows the business cold, sets the
agenda for the business and brings others along in building to success.
Campbell…The Ingredients to Be Extraordinary.
Where icon brands thrive.
People are valued.
And you can make a difference.