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 Customer Insights Analyst
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Market Research,Analyst,Category Management
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: July 25, 2014
Job Location:
60 Birmingham Street
Etobicoke, ON

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Job Description


Are you a sales professional who is passionate about the food and beverage industry?
Do you have AC Nielsen experience?
Do you want to contribute to growing one of Canada's Top 50 Best Workplaces?

At Campbell Company of Canada, we believe that excellent people truly make a difference and together we aim for a legacy of accomplishment second to none. We've made a career of searching for the best, the brightest and the most aggressive professionals - at every level and in every specialty. Powered by a 'Can Do' attitude, our employees move with purpose, lead with integrity and are passionate about quality and growth.

We have an exciting opportunity on our Retail Sales team for a Customer Insights Analyst.

This position, located in Toronto, supports our Sales Team through preparation of value-added analysis, execution of shelving and assortment strategies and analytic mentorship. The individual will leverage their knowledge of Category Management Principles to mentor others and create value-added insights for our customer teams.

Following are the principle accountabilities of this role:

Develop Value-Added Analysis:
- Probes to understand analytic objectives when preparing Assortment Reviews, category storylines, promotional evaluation etc. while integrating relevant data sources (Nielsen shopper & tracking, Retailer POS/Loyalty data, Custom, Industry Trends) to support the analytic objectives.

Leverage Category Management Principles:
- Influences account decision makers to achieve Category and Campbell's growth through Assortment, Merchandising, Promotion and Pricing suggestions.

Execute Shelving & Assortment Strategies & Tactics:
- Designs planograms based on strategies and customer input. Liaises with third party provider for planogram production.

Provide Analytic Mentorship:
- Coaches Business Development Manager through:
1) Category management process
2) Workstation Plus navigation techniques and application of templates
3) Nielsen facts and concepts to improve their analytical skills
4) Retailer POS/Loyalty data
5) Leveraging multiple data sources
6) Storytelling techniques in building customer presentations

The ideal candidate will possess the following qualifications and experience:

- Post secondary degree with 3-5 years experience
- Experience in Canadian CPG industry is considered an asset
- Knowledge of Category Management principles
- Working knowledge of Nielsen Markettrack, Homescan and Retailer POS/Loyalty data
- Strong analytical and problem solving skills
- Proven technical and project management skills
- Strong verbal and written communication skills
- Ability to multi-task

No telephone calls please. Only those candidates selected for an interview will be contacted.

***No agency calls please***

Campbellā€¦The Ingredients to Be Extraordinary.
Where icon brands thrive.
People are valued.
And you can make a difference.

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