Digital Marketing & Ecommerce Manager

Are you passionate about Digital Marketing & E-Commerce?

Are you looking for an opportunity to develop and grow a company’s Digital Footprint?

If so, this may be your dream job!

Our client, a leading Consumer Goods - Food Company, located in Mississauga, ON is looking to hire a Digital Marketing & Ecommerce Manager to join their growing team.

This is a hybrid role, currently requiring 3 days in office for meetings and collaboration.

Reporting to the Director of Marketing, this individual will be responsible for overseeing the Company’s Ecommerce and Digital Marketing strategy and initiatives. Responsibilities will include overseeing media buying, paid digital marketing, and activity with eRetailers to drive engagement, online purchases, and brand advocacy.

RESPONSIBILITIES:

1) Lead Digital Experience Strategy

• E-Commerce Content: Leads the development and implementation of ecommerce product page content, including text, images, how-to, A+ content, video and special program amplifications. Develops Walmart & other eRetail content, measures for results, and optimizes to maximize shopper engagement, consumer impact and ROI.
• SEO/SEM: Brings in-depth knowledge of technologies and processes involved in running SEO and SEM. Leads Canadian and US SEO/SEM strategy, applying insights from digital marketing initiatives to selection of key search terms and headline search ads. Develops and optimizes brand SEO/SEM campaigns, keyword lists and headline search ads with agency partners (e.g., Google AdWords, Walmart Criteo, Pinterest).
• Creative: Manages the development of creative assets required for E. Comm campaigns.
• Testimonials & Reviews: Establishes and executes a plan to recruit consumer feedback and market it on Company digital channels.
• Consumer Data & Retargeting: Builds a plan to leverage relevant consumer shopping data and online tracking, to better understand consumer behavior (ex. Monitoring FaceBook pixel on shared websites). Builds a plan to retarget creative and coupons to relevant consumer profiles.

2) eRetail Strategy and Execution

• Works closely with customer teams to develop Canadian and US eRetail support plans to drive shopper engagement on existing and emerging retailer e-commerce sites.
• Support and work with media buys across associated retailer and customer digital platforms in Canada and US (e.g., Walmart, Kroger), while remaining informed regarding eContent on a continuous basis, communicating any corresponding requirements.
• Delivers A+ content to retailer e-comm sites and supports with timely delivery of assets.
• Optimizes digital content to enhance the consumer experience, grow brand awareness, increase buy rate and drive consumer conversion.
• Manages development of creative to meet specifications of retailer e-comm initiatives.
• Drives consumer satisfaction in digital channels to help make Company and Brand Portfolio engaging and relevant
• Ensures key promotions and marketing campaigns come to life on retailer e-comm platforms.

3) Digital Strategic Business Planning

• Assists the marketing team in the Business Planning process with development of digital strategic plan focused on consumer engagement, acquisition and retention.
• Identifies opportunities to drive innovation and competitive differentiation for the organization through digital technologies and consumer experiences.
• Proactively develops contingency plans throughout the business cycle due to shifting internal and external factors.
• Works closely and effectively with internal/external partners to ensure efficient delivery of plans. Examples include Pinterest, Google, Meta, Flipp.

4) Digital Direct-To-Consumer Media Buying

• Schedule and set up paid media campaigns to drive positive engagement on a variety of digital platforms (e.g. Google, YouTube, Pinterest, Instagram, and Facebook).

5) Analytics

• Establishes effective benchmarks for measurement of digital marketing performance with KPIs. Makes appropriate recommendations to maximize ROI.
• Defines best practices for analytics and ensures consistent, ongoing benchmarking and analysis of performance, including making data-driven recommendations to improve future success.
• Analyzes campaign performance and conducts post-buy analysis and recommends tactical changes based on key KPI media metrics and consumption ROI to maximize performance across social and programmatic channels, in line with budget parameters.
• Continuously observes digital marketing activities and evaluates effectiveness of initiatives and chosen media channels, adapting marketing mix to best support continued development.
• Establishes reporting metrics for each digital campaign and reports on digital campaign performance twice per year. Includes paid media across all digital channels.
• Performs a digital marketing analysis once per year assessing competitor performance in each of Canada and US.

6) Website Management and Optimization

• Evaluates the digital experience and other marketing propositions delivered through digital channels.
• SEO/SEM
• Supports the adoption/leadership of shared learning and best practices globally to drive improvements within local digital channels.
• Leads the optimization of content pages to support addition of a French brand website.
• Collaborates with Brand and Communications team to define content/collateral requirements and to ensure the development and execution of engaging digital content.

7) Digital Marketing Plan

• Develops and executes the annual digital marketing plan with supporting budget.

8) Budget Management

• Managing campaign budgets; recommending course corrections, ensuring effective campaigns and lead generation from digital platforms; and balancing campaign spending based on market dynamics and campaign effectiveness.

9) Other related duties as required.

EDUCATION

• Post graduate degree, diploma or equivalent in Marketing, Business, or another related field
• Certification or Courses in Digital Marketing, SEO/SEM and/or Ecommerce, an asset

EXPERIENCE:

• 3-5 years digital marketing and/ or e-commerce experience within the Consumer Goods or Retail industry
• Prior experience and strong knowledge of E-commerce & key digital marketing channels (Ex. SEM, SEO, ERetailer, mobile, YouTube, Pinterest, Meta, Flipp, Checkout 51)
• Knowledge of and experience with website optimization (web analytics, marketing integration)
• Knowledge and experience with retailer digital platforms
• Knowledge and experience with paid digital media buying and set up is an asset.
• Strong MS Office skills

SKILLS & ABILITIES:

• Strong communication and relationship building skills
• Strong analytical and problem-solving skills
• Strong project management and time management skills
• Team player that takes initiative to present solutions
• Positive, can-do attitude
• Flexible, adaptable
• Proactive, takes initiative
• Managing multiple priorities
• High attention to detail; flawless execution
• Strong written and verbal communication skills
• Team-player, with ability to work with cross-functional stakeholders
• Entrepreneurial spirit, creative thinking