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 Marketing Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: July 06, 2018
Job Location:
Mississauga, ON
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Job Description

Arterra Wines Canada is Canada’s leading producer and marketer of wine and wine related products, with operations in British Columbia, Ontario and Quebec. The company’s portfolio includes great brands like Jackson Triggs, Inniskillin, Ruffino, Robert Mondavi and Meomi. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Arterra team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Arterra provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.


Reporting to the Marketing Director, International Canadian Blends (ICB), this role is responsible for the strategic development & management of assigned brands nationally which is critical to the delivery of continued growth of the ICB portfolio.


  • Lead the strategic development and execution of consumer-focused marketing plans across portfolio of brands to achieve fiscal plan and drive market share. Leverage consumer & shopper insights.
  • Manage all brand equity and consumer awareness building initiatives on a national basis (Media, PR, Consumer Tastings & Events). Challenges the status quo to deliver breakthrough programs.
  • Briefs and regularly communicates with outside advertising agencies and promotion houses in the development of ongoing campaigns.
  • Develop and execute marketing initiatives for both the retail and on-premise channels that promote effective merchandising and support of assigned brands.
  • Collaborate with key stakeholders (Sales, Customer Marketing, Agencies, Operations, R&D, Purchasing, Supply Chain, Finance, Legal) to assure timely execution of all programming.
  • Identify new product opportunities and market research required, and manage the new product development process to ensure timely launch while delivering on revenue and profit targets.
  • Develop and recommend pricing & promotional strategy for assigned portfolio of brands, with support from Revenue Management team.
  • Conduct regular competitive reviews. Provide updates on portfolio and take initiative to delve into areas of risk and opportunity with solid recommendations and plan of action.
  • Manage brand budgets effectively with no overspend.
  • Accountable for delivery of Brand performance targets in market (profitability, share, equity) as agreed to with Senior Manager.

Job Requirements


  • A strategic mindset and strong bias for action, success leading and motivating internal cross-functional teams and external agency partners. Proven desire and ability to think creatively coupled with strong analytical and data-driven problem-solving skills.
  • 5+ years experience with relevant brand experience and a proven track record, preferably in the beverage alcohol industry or in consumer packaged goods.
  • Marketing experience with domestic brands vs. adapting international brands preferred.
  • University education with a preference for a business degree. MBA a consideration but not essential.
  • Experience in new product development and packaging restages with related consumer research.
  • Experience briefing and leading creative development and assessing creative as necessary.
  • Strong understanding of a P&L.
  • Strong project management skills. Excellent listening, communication & presentation skills

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