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 Marketing Director - Innovation
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Director
Industry: Packaged Goods
Job Category: Marketing,Project Management
Years Experience: 10-15 Years
Job Type: Full-time
Posting Date: February 22, 2018
Job Location:
441 Courtneypark Drive
Mississauga, ON

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Job Description

Arterra Wines Canada is Canada’s leading producer and marketer of wine and wine related products, with operations in British Columbia, Ontario and Quebec. The company’s portfolio includes great brands like Jackson Triggs, Inniskillin, Ruffino, Robert Mondavi and Meomi. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Arterra team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Arterra provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.


Reporting to the Vice President of Marketing, the Marketing Director of Innovation leads New Product Development within the company. This includes: developing the NPD strategy for the company, leading the NPD team, launching new brands and potential new categories and managing the NPD process and system.


  • NPD Strategy
    • Developing and leading the NPD strategy as it relates to New Brands or formats to deliver on the 5 Year strategic plan for innovation
  • Strategic New Brand development
    • Ideation and creation
      • Working with outside suppliers to do exploratory research, look for consumer insights and review market data to identify new brand/format opportunities
      • Working with outside suppliers to do creative development of new brand ideas
      • Concept testing and consumer validation
    • Execution and commercialization
      • Creating the business case and managing the project through our Stage-Gate process
      • Managing the project, by working cross functionally to commercialize and successfully bring concept to market
      • Working with our Sales MGMT team to gain listings at key customers
    • Launch and Incubation
      • Developing and executing the launch plan, including all communication elements Managing and extending the brand as needed for the first 12-24 months
  • Consumer insights and trend spotting
    • Leading our corporate consumer insight studies
    • Ongoing monitoring of consumer and wine trends
  • NPD Execution Process Management
    • Overseeing the management of the NPD process and stage gate system for Arterra for all new products
    • Leading the innovation S&OP process
    • Facilitating NPD meetings
    • Training and coaching marketing users on the process and system
  • Tactical projects
    • Launch tactical new brands (i.e. to address channel specific opportunities)

Job Requirements


  • University education with a preference for a business degree. MBA an asset.
  • Minimum 10 years industry and/or comparable experience with a recognized Tier 1 consumer packaged goods company in marketing management.
  • Minimum 5 years’ experience in new product development is required with track record of success. Strong project management skills must be evident.
  • Experienced at leading teams
  • Experience briefing and leading creative development and assessing creative.
  • Excellent analytical skills and an ability to draw actionable conclusions from multiple data sources.
  • Creative and innovative.
  • Experience with an NPD Stage-Gate process
  • Interest in wine is a must. Effective at presenting and selling ideas to key internal and external customers
  • Strong computer skills in all Microsoft Office programs.

Arterra Wines Canada welcomes and encourages applications from people with differing abilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process.


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