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 Marketing Coordinator
Job Posting Category: Students/ New Graduates
Career Level: Entry Level (New Graduate)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 0-1 Years
Job Type: Full-time
Posting Date: July 06, 2018
Job Location:
Mississauga, ON
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Job Description
Arterra Wines Canada is Canada’s leading producer and marketer of wine and wine related products, with operations in British Columbia, Ontario and Quebec. The company’s portfolio includes great brands like Jackson Triggs, Inniskillin, Ruffino, Robert Mondavi and Meomi. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Arterra team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Arterra provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.

POSITION SUMMARY

Reporting to the Vice President of Marketing, the Marketing Co-Ordinator will be responsible for the management and execution of assigned administration and marketing responsibilities for the Domestic Wine portfolio and the Arterra Academy of Wine.

RESPONSIBILITIES
  • Provide administrative support for two areas: 1. The Mississauga based Domestic Wine brand team including the Vice President Marketing, Director VQA, Director ICB, 4 Marketing Managers 1 Brand Manager and 2 Associate Brand Mangers. 2. The Arterra Academy of wine including 1 Director.
    • Monthly Domestic Team Meeting - manage meeting calendar Book meeting rooms, arrange lunch – take minutes when required
    • Work with the VP to outline agenda and send to the team prior to each meeting
  • Serve as primary contact / liaison between the Domestic Marketing, Arterra Academy of Wine, Field Sales, and cross-functional internal support teams; Creative Services (Sales – On & Off Premise, Wine Rack, Quebec Marketing, Customer Marketing (West), assigned Agencies and alliance / tie-in partners (as applicable) as well as IT providers for Learning management tools.
  • Manage day-to-day work flow & discussion with support resources (Studio, Agencies, Sales etc.) teams regarding project milestones / updates to ensure efficient execution thereof.
    • Support & assist with communications to sales. This includes category updates, new product introduction notification, promotional program notification, wine education scheduling etc.
    • Work closely to support Domestic Marketing team and internal / external agencies and resources to develop and execute marketing programs, collateral & presentation support materials in accordance with budgeted objectives to obtain maximum sales volume in relation to marketing and sales objectives.
  • Analysis using Spotfire and The Bar to uncover business insights when required
    • Working closely with the Brand teams and Strategic Insights and Category Management departments, assist in the development of day-to-day portfolio & competitive insights to support project initiatives as assigned. Manage the collection of data and insights for the monthly share report
    • Support the development of annual brand plans – conceptualization of activation/aid in analysis component.
  • POS and Value-Add management. Work with team to ensure trade program application deadlines are met and track all trade programs and ensure that POS and Value-Adds are delivered to regional fulfillment house on time.
    • Coordinate with 3rd party suppliers to ensure delivery deadlines are met.
    • Assist with ordering & inventory management marketing supplies for Domestic portfolio team including collateral and branded gear.
    • Manage and order all marketing materials for newsletters, tradeshow signage, and any other business unit print requirements.
  • Project & Special Event Management (submission, activation, follow-up).
    • Responsible to co-ordinate events from conception through to completion including Exhibitions, Brand presentations, Promotions and product launches, Social events. The role of event organizer is to be hands-on and involved in working as part of a team and must be able to complete a wide range of activities requiring clear communication, excellent organizational skills and attention to detail.
    • Work with team to develop consumer show calendar. Order & co-ordinate travel delivery & set up of necessary supplies and collateral support to assure best in class presentation, product knowledge & service. Liaison with 3rd party staffing suppliers to ensure proper coverage.
    • Prepare post event summary report within one week of the event completion.
  • Support presentation and meeting requirements. This includes assisting in preparation of power point presentations, booking meeting rooms, arranging lunches, preparing product tastings and washing glasses.
  • Manage direct mailings, holiday launch ads, customer appreciation campaigns, and others
  • Work closely with Arterra Legal to assure compliance of all programming, collateral and representative executions - All markets / all channels.
  • Order and secure wine samples from stock, LCBO and/or Wine Rack
  • Shipment co-ordination of wine samples and various business documents / communications, contracts. Collect all information for the regional Customer Marketing teams for board submissions
  • Collect and provide all information required by PR team
  • Maintain AAOW website
  • Manage and maintain Wine Competition Awards database
  • Support Arterra Academy of Wine
    • Online education system user management (customer management, setup, data entry, user support, reporting)
    • Manage in-person and on-line class schedules, attendance, exam ordering, student registration and assignment tracking
    • General administrative support: account reporting, coordinating materials for in-field training and events
    • Coordinate surveys to WSET students that have completed the courses
    • Create testimonial file and secure key customer testimonials through sales contacts
    • Manage the development of online training modules and for both employee and customer systems
    • Execute plan to ensure sales and marketing staff meet training goals.
  • Other tasks as assigned by Supervisor.
Job Requirements

QUALIFICATIONS
  • Exceptional organizational skills - 1st Class ability to manage deadlines and priorities. High quality & work standards. Detail-Oriented, Impeccable “multi-tasker”.
  • Sense of urgency & ability to prioritize, and get things done in a rapidly changing and dynamic environment.
  • Ability to work independently with little supervision and in a high stress, dynamic environment
  • Excellent oral and written communication skills and strong public presentation skills.
  • Ability to build relationships with internal and external partners and perform duties and responsibilities in a manner consistent with the company’s values.
  • Ideal candidate has at least two years’ experience in administration, consumer marketing, trade marketing, and/or direct account sales and experience with the beverage alcohol industry.
  • Strong command of all MS Office – specifically Excel, PowerPoint
  • Knowledge and comfort working with syndicated data: ACD, Spotfire
  • Experience with learning management systems is a plus. (Adobe Connect, Adobe Captivate, Adobe Captivate Prime).
  • Exposure and experience in working with large corporate systems/processes.
  • Interest in wine is key. Experience in the wine business and/or a WSET certificate would give the candidate an advantage all other things being equal.
  • Undergraduate degree preferred
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