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 Marketing Manager, Schlage Canada
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Other
Job Category: Manufacturing,Marketing
Years Experience: 6-8 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: January 11, 2018
Job Location:
1076 Lakeshore Road East
Mississauga, ON

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Job Description

Pioneering Safety

At Allegion, our vision is to make the world safer. As a company of experts, we secure the places where people thrive. Security will always be a top concern, so we are inventing new and innovative technologies to keep people protected wherever they are; anytime, anywhere. Whether at home or school, in a hospital or commercial building, we pride ourselves on providing safety for today and for the future. Spanning across 130 countries, Allegion is committed to the protection of our employees and the public.

Our Values
We are very passionate about our values and live them daily. How do you celebrate your successes? Do you take pride in the work you have accomplished?

Have a knack for curiosity and creativity? How do you live out your passion for excellence? What does living safely and healthy mean to you?

If these are values that keep you motivated, you have come to the right place. Take a look at our available opportunities to join our winning team today!

Marketing Manager, Schlage Canada

Reporting to the Vice President of Marketing, the Marketing Manager will manage all brand responsibility for Schlage brand for all channels retail, ecommerce, single family builders and residential wholesale channels. The ideal candidate has marketing, communications and retail channel experience. They are a part of an energetic team responsible for developing our growing Schlage residential business across Canada. They are detail oriented, strategic and analytical, with the ability to think outside the box. They will be responsible for increasing our understanding of the DIY customer, creating actionable insights and turning these insights into programs that will give customers more reasons to buy Schlage. They will lead the evolution of our DIY customer experience on-line and in-store. They will lead and be accountable for high-impact, quantifiable implementation of integrated marketing plans and initiatives to promote the Schlage brand to the Canadian consumer. This position will have overall responsibility for the design, production, delivery, and vendor management of marketing activities for collateral, interactive, video, and trade shows, as well as Schlage Brand Management activities and coordination. This position will manage the Schlage residential product portfolio and lead the commercialization process for all new Schlage products launched in Canada.

What You Will Do:

  • Develop and execute a localized marketing plan aligned with brand, store objectives, and within budget parameters.

  • Work closely with the retail channel team to execute sales and marketing plans.

  • Network with associations, clubs, contractors, designers and retail partners.

  • Execute store community events aligned with the consumer calendar to maximize brand engagement in the market.

  • Analyze and report on data to take a 360 view of all analytics to support the brand and help shape consumer outreach and promotion activities.

  • Produce monthly reports on engagement from web traffic, digital advertising and social media events.

  • Promote and monitor quality service among co-workers through training and by acting as a positive role model.

  • Develop consumer marketing plans and advertising campaigns, based on global creative development modified as required for the Canadian consumer, to profitably build consumer equity for the Brand.

  • Execute the consumer marketing plans in collaboration with the marketing group, the retail channel team, packaging, PR and creative agencies and media planning

  • Maintain in-depth knowledge of core category to ensure both consumer and customer marketing programs are optimized; perform strategic analysis and consumer segmentation analysis, as appropriate.

  • Utilize share data and POS data to generate conclusions about promotion effectiveness, shifts in consumer behavior and long term market trends.

  • Develop long-term brand strategies including planning for and launching new products, presenting business opportunities derived from analysis, where applicable.

  • Collaborate with the sales organization to develop Sales Toolkits to ensure execution to the overall brand strategy and market coverage: retail, ecommerce, single family builders and residential wholesale channels

  • Communicate brand marketing initiatives to the retail channel team, operations, customer service, RESPRO builders and residential wholesalers and the leadership team.

  • Assist in development and presentation of customer presentations, as necessary, for: new product launches; annual merchandising and promotional plans; consumer sales and share trend data, new strategic initiatives.

  • Develop and execute a localized marketing plan aligned with brand, store objectives, and within budget parameters.

  • Ensure the strategic integrity of Brand is maintained, based on North American developed Brand strategies modified as required for the Canadian environment.

  • Budget and control all marketing expenditures related to portfolio.

What You Will Need:

  • A Bachelor's degree in marketing, communications or a related field.

  • 7+ years of creative development experience in Brand Management, Creative Services, or agency experience.

  • A minimum of 5 years of experience leading and managing a team, creative communications, or branding.

  • Superior understanding of strategic marketing communications, hands-on experience with targeted segmentation, messaging, integrated marketing processes and related deliverables.

  • Strong interpersonal skills, professional maturity and judgment, and be capable of communicating with a diverse range of individuals at all professional levels.

  • Extensive experience in areas of strategic planning, marketing, market research, brand preference research, promotions/advertising and creative execution of communications campaigns.

  • Strong computer and technology skills.

  • Excellent written and verbal communication skills, with the ability to manage creative output with both strategy (fits with brand expression and objectives) and executional detail (costs, timing, consequences, overruns, capability assessments).

  • The ability to express complex topics in a simple, straightforward manner.

  • To participate in monthly planning and budget reviews to manage monthly costs and year-to-date finances.

  • The drive for results while maintaining focus in fast-paced, demanding environments.

  • Superb ability to clearly communicate concepts, ideas and visions into actionable accountable assignments, as well as defining project goals and guidelines to internal and external stakeholders.

  • Attention to detail with the ability to work on multiple projects

  • Exceptional listening and influencing skills

Why Work For Us?

  • Rewarding and Challenging Career

  • Comprehensive Benefits

  • Global Opportunities

  • Employee Discounts

  • A Culture of Wellness and Balance

  • Tuition Reimbursement

  • Training and Development

  • Community Involvement

Apply Today

Join our team of experts today and help us make tomorrow a safer place! To apply, please see below.

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs.


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