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 Category Analyst
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Analyst,Category Management
Years Experience: 2-4 Years
Job Type: Contract
Contract Length: 1 year
Posting Date: July 30, 2014
Job Location:
Brampton, ON
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Job Description


Category Analyst – CONTRACT for Maternity Leave.


The Category Analyst will leverage category, consumer, and shopper insights to aid in the development of execution strategies on price, promotion, distribution and shelf in order to enhance Lassonde and Customers category performance. This role is a challenge to both your influencing and negotiation skills as well as your analytical capabilities.


- Responsible for developing executable strategic and tactical action plans for the assigned customer.

- Provides category analysis and business insights to the customer in the areas of promotion, pricing, assortment and shelving to improve overall category performance and results

- The position requires a deep understanding of the retailer strategies, as well as the strategies of the competitive set

- Collaborate with the Key Account Management Team and Marketing team to source the Consumer Research and tools required to ensure Lassonde’s success in the Market place.

- Develop long term, mutually beneficial relationships with our customers

- In collaboration with the customer establish KPIs and reporting to track these and present to the Account Manager on a monthly basis.

- Understanding of the Private Label environment is an asset.

- Provides insightful research and analysis to the planogram development process and execute the customer’s shelving and assortment strategies that will drive category growth using space management software and analytics meeting all customer timelines.

- Maintains Space Management software upgrades and creates and maintains a Database to ensure accurate and influential analytics and product attributes (including live images).


· Maintains awareness of developments within the retail and competitive


· Strategic thinking-ability to understand market performance and translate insights into opportunities and develop clear executable strategies

· Must possess strong collaborative interpersonal skills and strong presentation skills.

· Ability to manage, action and deliver upon multiple priorities while maintaining strong attention to detail.

· Strong written and verbal communication skills.

· Demonstrated ability to leverage technical business knowledge with a

solid understanding of the Canadian retail environment.

· Understanding of Retailer Specific (Aimia, DunnHumby, Precima, Aztec), AC Nielsen, Workstation Plus, Data Analysis a must.

· Experience with developing planograms and using Space Management software and analytical tools is a must. Space Management database maintenance and analysis is required

· Strong business acumen, self-motivated and a willingness to learn

· Proficient in Microsoft Office (Outlook, Excel, PowerPoint).

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