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Why customer loyalty programs are more important than ever | Food Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 20 days ago
Jessica Dumont @JLDumont6 Sept. 26, 2018

If the sudden demise of Plenti, the highly publicized coalition loyalty program that discontinued operations this summer, was an indication of customer sentiment toward loyalty programs, there might be some questions about their value. But Plenti's downfall was not surprising to industry experts.

http://www.fooddive.com/news/why-customer-loyalty-programs-are-more-important-than-ever/530630/
 

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