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What Else You Need Beside Storytelling For A Successful Presentation | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Nick Morgan, Contributor

We expect powerful people to give us the overview, the high-level view. Specifically, a recent study found, we rate people as more powerful when they speak in abstract terms (9/11 was a terrible terrorist attack), rather than specifics (more than 3,000 people died).

http://www.forbes.com/sites/nickmorgan/2014/07/22/what-else-you-need-beside-storytelling-for-a-successful-presentation/
 

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