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Unilever's Lynx spins Snapchat ad views into charitable donations | Mobile Marketer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 19 days ago
Robert Williams Nov. 29, 2018

Unilever is making charitable donations via a Snapchat ad campaign for its Lynx personal care brand by partnering with Good-Loop, an ad tech platform that rewards ad viewership, The Drum reported. Good-Loop lets viewers who watch online ads unlock a charity donation at the end of the ad experience.

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