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There's no meat, eggs or dairy - but don't use the 'v' word | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By The Associated Press | August 24, 2018

It’s not vegan, it’s “plant-based.” So will carnivores bite? As companies try to cater to consumers’ interest in lighter eating, the term “plant-based” is replacing “vegan” and “vegetarian” on some foods. The worry is that the v-words might have unappetizing or polarizing associations.

http://www.canadiangrocer.com/top-stories/headlines/theres-no-meat-eggs-or-dairy-but-dont-use-the-v-word-82559
 

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