By Melissa Dunne

When the paint on the walls starts to peel and the carpet starts to fray, you don’t burn your house down and start from scratch. No. You build on that solid structure you already own. And so it is for brands looking to position themselves a little differently in front of audiences. Here we look at how SickKids, The Salvation Army, Molson Coors and Penningtons evolved to further build on foundations at home.

http://strategyonline.ca/2018/09/25/2018-strategy-awards-evolving-brands/