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Sweet Jesus' no-spend marketing strategy | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Justin Dallaire

Consumers are most likely to encounter Sweet Jesus on their social media feeds, where millennials pose for pics with their “Krusty the Cone” cotton candy or “Rocky Road Rage” marshmallow-covered soft-serve ice cream cones.

http://strategyonline.ca/2018/06/26/sweet-jesus-no-spend-marketing-strategy/
 

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