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Marketing's lost opportunity | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 28 days ago
By Justin Dallaire

Those over 50 years of age command an increasing share of disposable income compared to millennials, yet only roughly 5% of worldwide marketing spend currently targets the 50-plus segment, according to Colin Milner, CEO of the International Council on Active Aging.

http://strategyonline.ca/2018/06/19/marketings-lost-opportunity-2/
 

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