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Maple Leaf and Schneiders craft a real food manifesto | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Josh Kolm

The hero ad reintroducing the Maple Leaf brand to Canadians didn’t feature any images of bacon or ham. Instead it showed young kids on a stage during a spelling bee, looking unsure about how to spell the word just presented to them by a voice off-camera.

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