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Learn From ConAgra's Forecasting Debacle: Switch To Range Forecasting | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
George Bradt Contributor

ConAgra stock recently dropped 7.4% or about $1 Billion in market capitalization when it reduced its earnings forecast from $.60 to $.55/share. Had their previous forecast been a $.55-$.60/earnings per share range instead of a firm $.60/share, no one would have noticed. Learn from this. Switch from single-point to range forecasting now.

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