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How brands can use mobile targeting for good | Mobile Marketer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Lauren Farricker Sept. 24, 2018

When done right, the application of targeting data to marketing efforts is a pathway to creating a true value exchange between brands and consumers. But if the marketing industry is to restore consumer faith in its practices — after a long, hard year of GDPR headlines and "duopoly" data scandals — brands need to do more than talk about this value exchange. They need to leverage their data for good in an authentic way.

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