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How To Define Customer Centricity In A Digital Age | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Brian Scudamore

Every morning, I stop at Starbucks on my way to work for a caffeine fix. I park out front, run inside and bypass the line to where my Americano is ready and waiting. All I have to do is order through the app before I leave my house. When I show up a few minutes later, voila. Convenience factor: 100!

http://www.forbes.com/sites/brianscudamore/2018/07/18/how-to-define-customer-centricity-in-a-digital-age/#31aa3ee57948
 

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