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How Legacy Brands Can Market To Millennials More Effectively | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Holly Pavlika Forbes Agency Council

I've been working with influencers for nine years now and we've employed a variety of influencers, content types and social media channels to educate millennials about the many uses of a legacy product, as well as drive them toward the conventional use of that product.

http://www.forbes.com/sites/forbesagencycouncil/2018/08/20/how-legacy-brands-can-market-to-millennials-more-effectively/#556884c96c0c
 

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