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General Mills invests $12 million in probiotic juice brand | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Canadian Grocer staff with files from The Associated Press | June 25, 2018

General Mills’ venture capital arm, 301, has invested in U.S. probiotic juice brand GoodBelly. Owned by NextFoods, GoodBelly secured $12 million in funding from General Mills, which will be used to expand its national sales team and drive product innovation, according to a press release announcing the investment. Additional investment came from existing investors including Emil Capital Partners.

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