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Extreme Pita ramps up flavour | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Justin Dallaire

Extreme Pita has traditionally focused its messaging around being a healthy and time-saving option, while sticking with a media strategy that was equally as traditional, says Jason Brading, VP at MTY Food Group, which operates a number of other QSR and fast-casual chains, including Mr. Sub, Timothy’s and Mucho Burrito.

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