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CoolWay embraces being guilt-free | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 7 days ago
By Justin Dallaire

Being first to market was an important part of CoolWay’s strategy when it hit shelves in March, having rebranded from CoolWhey to offer Canadians a low-calorie, high-protein ice cream option that appealed to more than the workout crowd.

http://strategyonline.ca/2018/07/09/coolway-centres-on-guilt-free-message-in-first-campaign/
 

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