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CoolWay embraces being guilt-free | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Justin Dallaire

Being first to market was an important part of CoolWay’s strategy when it hit shelves in March, having rebranded from CoolWhey to offer Canadians a low-calorie, high-protein ice cream option that appealed to more than the workout crowd.

http://strategyonline.ca/2018/07/09/coolway-centres-on-guilt-free-message-in-first-campaign/
 

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