Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?
Please Login to Continue:

Consumer Trends: Income Does Not Determine Shoppers

Post Response | Subscribe to Story

Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
The Integer Group

An ongoing shopper behavior study conducted by The Integer GroupĀ® and M/A/R/C Research shows that while income groups differ a bit on their perception about private label (highest-income shoppers are more skeptical about the quality of store brand products), their reported behaviors are very similar.

http://www.foodmanufacturing.com/news/2014/07/consumer-trends-income-does-not-determine-shoppers-label-preference
 

Post Response