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Bye Bye Barbie: Mattel Sinks On Tanking Doll Sales | Forbes

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Posted in April
For nearly 70 years, Barbie has ruled the dollhouse. But Mattel’s star may now be a relic of the past.

Mattel MAT -0.64% shares sank slightly on Thursday morning after the company announced a net loss of $11.2 million and shrinking sales – $946 million, down 5% compared last year. The company’s biggest problem was its declining Barbie sales. Worldwide gross sales for the brand were down 14%.

http://www.forbes.com/sites/briansolomon/2014/04/17/bye-bye-barbie-mattel-sinks-on-tanking-doll-sales/
 

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