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Bond Brand Loyalty launches XO Lab in Toronto | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Justin Dallaire

It’s 2018. Yet many companies continue to deliver emails to customers with a “do not reply” asterisks, even when the channel is a “significant anchor” of their communications, says Sean Claessen, EVP strategy and executive creative director at Bond Brand Loyalty. “We are building messages that are monologue in nature to go out into a dialogue vessel.”

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