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Bacardi tests Instagram's IGTV with fan-directed music video | Mobile Marketer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 19 days ago
Robert Williams June 28, 2018

Bacardi this week will create what it says is the first music video directed entirely by Instagram users in real time, according to a statement shared with Mobile Marketer. The "Live Moves" video will feature dancing duo Les Twins and premiere on IGTV, Instagram's new long-form video hub, as part of the rum brand's broader "Do What Moves You" campaign.

http://www.mobilemarketer.com/news/bacardi-tests-instagrams-igtv-with-fan-directed-music-video/526733/
 

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