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'You market like a girl!'

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Lyranda Martin Evans

Recently, the Always brand released the “Like a Girl” YouTube campaign. It has now been viewed more than 22 million times, not to mention the media coverage it’s garnered in a handful of days since launch. It’s poignant, thought-provoking and has opened a fresh dialogue on gender equality. But what does that mean to us as marketers?

http://strategyonline.ca/2014/07/08/you-market-like-a-girl/
 

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