We really enjoy food! And we love creating great brands for people to enjoy in their homes. Innovation, quality and great people working together everyday are the only way to build a food company for well over 100 years.
Maple Leaf Foods is a leading consumer packaged food company, headquartered in Toronto with operations across Canada and in the United States, United Kingdom, Asia and Mexico. We make high quality, great tasting, nutritious and innovative food products and are proud to have our leading, national brands such as Maple Leaf, Schneiders, and Dempster’s in the cupboards and refrigerators of our consumers. People also know us by our well-known and trusted national household brands such as Olivieri and Prime Naturally, and other brands including POM, Shopsy's, Mitchell's Gourmet Foods, Ben's, Bon Matin, Burns, Chevalier and Hygrade, and the New York Bakery Co. in the United Kingdom.
We pride ourselves as Passionate People, Passionate about Food. We employ 24,000 people and our culture is values-based and action-oriented - one that is rich in leadership development and continuous improvement.
Products/Brands or Clients:
Innovation is a key focus and we launch around 100 or more new products a year in a constant effort to revitalize product categories and create new ones. Products such as Dempster’s WholeGrains Prebiotic and WholeGrains Ancient Grains breads, which are rich in minerals, vitamins, antioxidants, fibre and complex carbohydrates and convenient meal solutions, such as Maple Leaf Simply Fresh are great examples of product innovations that are driving category leadership. An exciting focus of our innovation platform is the ThinkFOOD! Centre, which is home to the Company's product innovation and culinary experts. This world-class product development centre is designed to foster collaboration with our customers and accelerate innovation across Maple Leaf’s global bakery and protein businesses. ThinkFOOD! opened in early 2009.
Our businesses are organized into three major groups:
- Meat Products Group, which includes the value-added fresh meats, chilled and ready to cook products, chilled ready to serve products and packaged meats.
- Bakery Products Group, which includes fresh bread, rolls and ethnic breads, bagels, croissants and morning goods, premium artisan bakery products, frozen par-baked and fully-baked goods and fresh pasta and sauces. Maple Leaf Foods owns 89.8% of Canada Bread Company, Limited one of Canada’s leading bread companies.
- Agribusiness Group, which includes our rendering, biodiesel production and hog production operations.
Maple Leaf Foods customers are located in many countries worldwide, with the majority of our sales in Canada. Products are also sold in countries such as the U.S., the U.K., Japan and Mexico. Maple Leaf Foods is publicly traded on the Toronto Stock Exchange (TSX) under the symbol MFI.
Maple Leaf Leaders will always:
Do what's right
Deliver winning results
Build collaborative teams
Get things done in a fact based disciplined way
Learn and grow, inwardly and outwardly
Dare to be transparent, passionate and humble
Product of the Year Canada
Maple Leaf Natural Selections won the 2011 Product of the Year in the Fresh Deli category as voted by Canadian consumers.
Product of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 25 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,900 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research and Client Services Group.
Canada’s 10 Most Admired Corporate Cultures™
Since 2005, the Canada’s 10 Most Admired Corporate Cultures™ program has recognized leading Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. This popular program begins in the spring of each year with the Canadian Corporate Culture Study™ and culminates in regional and national awards events. Canada’s 10 Most Admired Corporate Cultures ™ is founded and presented by Waterstone Human Capital, a leading professional recruitment, executive search and human resource consulting services firm based in Toronto. www.canadasmostadmired.com
In 2010, Maple Leaf was recognized as a winner of Canada’s Top Ten Corporate Cultures for the second time. It also received the award in 2007.
Best New Product Awards
The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products in the food, personal care and household care categories. Winners are selected based on voting by over 36,500 real Canadian consumers from coast-to-coast who participate in an annual independent market research survey conducted by BrandSpark International. In order to win a Best New Product Award, the product must be both appealing and people who have tried the product must be prepared to purchase it again.
Maple Leaf products that were among the 2011 winners are: Maple Leaf Prime Gourmet Fire-Roasted Portobello Mushroom Chicken Breasts, Maple Leaf Prime Gourmet Sun-Dried Tomato & Feta Pork Chops and Caramilk Snack Cakes.
Canadian Family 2010 Food Awards
Canadian Family 2010 Food Awards is a national program coordinated by Canadian Family magazine that enlists the help of real families from across Canada to determine which grocery brands are a favourite in their household.
In 2010, Maple Leaf products were favourites in three categories:
- Fresh meat for Maple Leaf Prime
- Hot dogs
- Sliced meats such as bacon and deli meats
|Maple Leaf Foods Named One of Canada’s Most Admired Corporate Cultures|
Toronto, Ontario - January 17, 2008 - Maple Leaf Foods Inc. (TSX: MFI) was today named as one of Canada's 10 Most Admired Corporate Cultures™ of 2007.
“Our goal is to build a culture that is innovative, action oriented and non-political; where people feel respected and encouraged to voice their opinions, empowered to contribute, and guided by our shared values,” said Michael H. McCain, President and CEO, Maple Leaf Foods. “We fundamentally believe that recruiting and retaining absolutely the best possible people, and continuously investing in their growth and development, will create the high performance culture that will drive our success.”
Canada's 10 Most Admired Corporate Cultures™ are selected following interviews with leading executives conducted by Waterstone Human Capital Ltd. as part of their annual Canadian Corporate Culture Study™. Interviewees were asked: “What Canadian organizations do you admire most in terms of having a corporate culture that has helped them be successful?”
Among the initiatives Maple Leaf uses to build and maintain its strong corporate culture are:
Leadership Edge - Recognizing that leadership drives success, Maple Leaf established a major initiative in 1999 to create a values-based, high performance culture. The Company's 21 values are grouped into six categories and the entire Maple Leaf culture revolves around these leadership behaviours: “do what's right,” “have a bias for action,” “be performance driven,” “continuously improve,” “be externally focused” and “dare to be transparent.” These values provide the foundation for recruitment, personal development initiatives and the performance review process.
Leadership Academy - Working with the Richard Ivey School of Business at the University of Western Ontario, the Academy offers a high quality, company-specific curriculum in partnership with some of the best business and management educators in North America. Thousands of employees have participated since the initial session in 1999.
Weekly CEO Message - Each week, President and CEO Michael McCain writes an email to all employees providing a candid review of his activities, success stories, impressions about the industry and more.
In Focus - A quarterly employee conference call hosted by Michael McCain that features specials guests and other expert practitioners to illustrate values in action and share experiences.
Awards - These awards celebrate individual excellence and commitment to the Leadership Edge values.
Board Connect - Top performers spend a day with an independent member of the Board of Directors to tap into their expertise and allow the Director to gain greater insights into the business.
The Canadian Corporate Culture Study™ provides insight into the cultures of many of Canada's most successful organizations, helping to better understand the role that leaders are playing in developing these cultures. For more information visit www.canadasmostadmired.com.
Maple Leaf Foods is a leading food processing company, headquartered in Toronto, Canada. The Company employs approximately 22,500 people at its operations across Canada and in the United States, the United Kingdom and Asia, and had sales of $5.9 billion in 2006.
|Location ||Toronto, ON, Canada